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Logan Hughes
Logan Hughes

Direct Buy Furniture Brands



DirectBuy is an American membership buying service headquartered in Merrillville, Indiana. Members pay a fee, which entitles them to buy products at a discount, directly from the manufacturer and its authorized suppliers. Product categories include home furnishings, home improvement, entertainment, outdoor, flooring, and accessories.




direct buy furniture brands


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In January 2018, DirectBuy acquired the Sears Canada parts and warranty business, creating a new warranty membership for DirectBuy members who hold extended warranties from Sears and had been left without coverage on their appliances when Sears went out of business.[13] Also in January 2018, after having closed all but six of its showrooms, DirectBuy began opening new scaled-down brick-and-mortar clubs, with the first opened in Houston, Texas, and plans to open around 24 in the next two years. The Texas location would later close, and none of the 24 stores would be opened due to low sales. That month, the company announced that it is looking to acquire small furniture stores in cities where it has members.[14]


Prior to 2016, membership costs varied by franchise location, typically costing between $4,000 and $7,000 for a standard three-year membership and then around $200 per year for ensuing years.[6][11][16][17] Customers were pressured to decide at the time of the open house visit, before leaving the showroom, whether to join DirectBuy after receiving a presentation of services in which they could purchase home furnishings and other household items "at the same prices that the retailers pay."[18] In return for paying the membership fee, members were able to purchase home furnishing items directly from manufacturers or authorized suppliers.[19] In 2013, the company launched a new website, added trial memberships, and began touting a more transparent, customer-friendly style.[6][20] It also began offering travel deals, launching DirectBuy Travel in 2014.[6]


A 2007 review by Consumer Reports stated, "the lack of price transparency makes it hard to evaluate whether you'll save by joining DirectBuy. But even if you were to save 25 percent on purchases after joining, you'd need to spend more than $20,000 just to recoup your membership fee. DirectBuy might save you money if you're furnishing a house from scratch or doing a major renovation" but "since you can't shop around beforehand, you'll be joining blind."[18][21] Consumer Reports also found that prices for items such as electronics were, in some instances, higher than available from online retailers; the "deep discounts" were found on flooring and high-end furniture.[16][17][18] Despite the high fees, DirectBuy reported that 75% of its customers renewed their memberships in 2009.[22]


Visiting store after store to shop for furniture can be exhausting and time consuming. With more consumers preferring the convenience of being able to shop online, the furniture sector has followed suit. Direct-to-consumer brands make it easier for shoppers to find stylish and quality furniture pieces without having to leave home, all while supporting smaller businesses.


Even more enticing, DTC brands are known for selling well-made pieces with materials and craftsmanship that rival luxury brands, only at a fraction of the price. Many of these DTC brands keep their costs down by forgoing a traditional brick-and-mortar or showroom location. With perks like fast and free shipping, short-term trials, and thoughtful packaging and assembly, the risk of purchasing a piece of furniture without seeing it in person doesn't feel so high, especially when considering the time you save by being able to shop from home. Transparency about the sourcing of materials and manufacturing processes also helps many DTC brands build consumer trust and popularity.


With DTC brands also offering unique designs, it's easier to find styles you might not have access to in big-box stores, at least not at the same price points. There are loads of DTC brands with niche focuses ranging from sustainable furniture to certain aesthetics, and the sea of options can feel overwhelming. To help with your search, we've curated a list of a few of our favorite DTC brands. Whether you're in need of a new bed frame or a comfortable sofa, we've found choices you're sure to love.


The concept behind Albany Park started when cofounders Darryl and Jessica Sharpton labored through intense decision fatigue while shopping for a designer sofa that not only cost an arm and a leg but also took four to six weeks to arrive at their doorstep. Convinced they could make online sofa shopping better, they launched Albany Park, a DTC furniture brand that specializes in stylish, well-made sofas that are shipped quickly in manageable, apartment-friendly boxes.


If you're looking for luxurious yet simple furniture for your bedroom, Thuma is an excellent place to browse. Our former editor was a huge fan of Thuma's The Bed ($1,095 for the queen size with pillowboard). Elevated with clean lines, The Bed is also GREENGUARD Gold certified, which means it meets some of the world's most intensive chemical-emissions standards after thorough testing. The Bed comes with the frame and extra-strength cushion-coated slats, and you can choose between the pillowboard or a wooden headboard. For more details, read our review of Thuma's The Bed.


Sabai focuses on sustainable living-room furniture, so if you're in the market for a sectional sofa, we recommend Sabai's The Essential Sectional ($1,845). It uses recycled and upcycled fabric, CertiPUR-US certified high-resiliency foam, FSC-certified wood for its frame, metal legs made from nontoxic machined solid aluminum, and 100 percent recycled fiber-fill pillows. It also doesn't use any toxic flame retardants or formaldehydes. Our editor tested out this sectional and loves its firm and supportive cushions. For more details, read our review of Sabai's The Essential Sectional.


Apt2B carries chic furniture at affordable prices, and this Sloane Swivel Chair ($1,188, originally $1,398) is one of our favorite new pieces. Its compact size and spinning base make it especially ideal for small living rooms, since guests can face each other for conversation or the television. While it's small, it doesn't skimp in quality or comfort. Made with a solid hardwood frame, easy-to-clean hypoallergenic fabrics, and high-density foam cushions with no toxic flame retardants, it's definitely built to last.


If you love midcentury style, Joybird is the mothership for well-crafted pieces inspired by the era's silhouettes but made for today's modern homes. It also gives back to the planet: for every sale, the brand helps fund reforestation and restoration programs in North America through the One Tree Planted charity. Joybird sells loads of stylish handcrafted furniture, but we're eyeing the Mitzi Expandable Dining Table ($869, originally $1,241). A new design, its midcentury style makes it look like an estate-sale score. Transition from everyday family meals to dinner-party ready by adding the expandable leaf.


Medley uses eco-friendly materials and traditional craftsmanship techniques to create durable furniture that's intended to last. All of the wood it uses comes from FSC-certified forests, and it plants three times as many trees as it uses to offset the environmental impact. It's hard to choose a favorite, but this Harrison Credenza ($4,495) is one of them. Available in maple or walnut, it's perfect for storing extra dinnerware and doubling as a bar.


If you want truly luxurious pieces, consider the beauties at Maiden Home. The brand sources from the best textile mills, tanneries, and sustainably managed forests. Each piece is handmade to order by artisans in North Carolina, so each one varies slightly in things like textures, colors, and wood finishes. We love how the Maiden Vestry Tables ($1,775), made from solid oak, can be nested together or moved around the room to stand alone. Explore more furniture picks from Maiden Home with our curated guide.


Inside Weather's mission is to offer furniture that can be customized and delivered in just a few days. It has chic selections that include furniture for every room, including the living room, bedroom, and office, but the Modular Bondi 3-Seater Sofa ($3,250, originally $6,175) is one of our favorites. Every seat block is alike and intended to be able to be used in the middle, on either end, or even as a standalone ottoman. Its oversized cushions are just beckoning for you to sit down and relax.


There are many reasons to buy furniture directly from the manufacturer or official brand retailer. Most notably, direct-to-consumer furniture ships straight to your doorstep, ready to assemble and begin using in your home on the same day.


Home of Cozy aims to provide comprehensive and reliable information in our furniture reviews. Our process includes in-depth research and physical testing whenever possible, ensuring an accurate representation of how a piece will perform in your home. For this guide on direct-to-consumer furniture brands, our team combed the most popular DTC companies and evaluated their products against the following criteria.


My only real gripe with Floyd is its website, which looks nice but feels extraordinarily clunky compared to options like Allform. Still, the hassle is worth the effort once the furniture arrives and becomes a stunning focal piece in your home.


Home of Cozy is the best place to find trustworthy home furniture reviews. You can learn more about modern home furniture from our other posts, including The Best Sofas of 2021, The Best Time To Buy Living Room Furniture, and How to Clean Any Couch.


We would be able to fully fund the Transaction using cash on hand and external financing from our existing lenders, such that the Transaction would not be contingent on obtaining financing. Given our familiarity with Flexsteel and our deep experience in the furniture products industry, we would require limited due diligence in connection with the Transaction. We are prepared to immediately commence and promptly complete this diligence. 041b061a72


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